Starting in 2025, IMM Group will officially transition into a non-profit organization and commit to contributing at least 50% of its annual profits to the Be Better Foundation – an educational charity dedicated to supporting underprivileged children, with the long-term goal of creating meaningful change for future generations.
We believe that a successful business is not measured solely by profit, but also by what it leaves behind for the community. And there is no investment more sustainable than investing in education – where knowledge, character, and future are nurtured. To us, each child who can continue their education is not just a life saved, but a positive link in the social chain. These children, once guided and educated, will in turn reach back to support others – creating a virtuous cycle, a society strengthened from within.
Be Better Foundation was born with a clear mission: to help underprivileged yet determined children go to school, receive life direction, and grow into people of value to society.
The Foundation focuses on three main pillars:
“Change the Future” Scholarships – supporting educational costs for students who face hardships but are rich in determination.
Mentorship Program – accompanying students through guidance sessions with entrepreneurs and experts across fields, equipping them with skills, mindsets, and real-world experiences to step into life with confidence.
Supporting elderly people living alone without family care – while no one can change society through an eighty-year-old life, extending a hand to them is a profound lesson in gratitude and humanity. This is how Be Better Foundation reminds the next generations that no matter how far we go, we must remember our roots, honour filial piety, and love those who came before us.
For IMM Group, every educational opportunity created, every life uplifted, is a living testament to our philosophy of “Serving by Authentic Values.” This is not merely a slogan – it is a way of life, an identity, and a compass guiding every business decision and social responsibility we undertake. Because we believe that only when a business places human and community values at its heart, will its growth be truly sustainable and meaningful.
Helping others also means helping oneself, giving the self and mind a chance to practice compassion and loving through which one can find the transcendent meaning in this life.
On February 10, 2018, when many families in Vietnam were busy with preparations for Tet – Vietnam’s Lunar New Year holiday – the charity team of IMM Group visited the rural commune of Ninh Quoi in Hong Dan District, Bac Lieu Province in southern Vietnam on a mission to bring Tet to 150 local students who live in poverty.
“If you want to build a startup, with only passion, it will be stuck, going around and around. That passion is temporary: Today you go for one thing, tomorrow it would turn to another. Passion must go along with motivation to become strong. Pressure and challenges can mold that passion into success”. This is the sincere philosophy of Mr. Tran Van Tinh (Tony Tinh), Founder and CEO of IMM Group.
On the 13th and 14th of November 2015, IMM Group has organized a volunteer program called “Mong em đến trường” (Hope you stay with schooling) in the town of Binh Minh, Vinh Long Province. The program was designated by IMM Group, in collaboration with M & D Regional Center.
On May 21st, 2016, IMM Group awarded scholarships to support 200 students from poor families in Vinh Long Province in the upcoming University entrance examination. The fundraising effort led by IMM Group was a success with the participation of Bartra Real Estate Management Group, Ireland and 8th Bridge Capital Consulting and Management Corporation. The total amount of donation was up to VND 100 million.
From a little boy who sold tofu and lottery tickets on the street, Tran Van Tinh (Tony Tinh) is a self-made man that built IMM Group from empty hands.
“Good deeds” simply means good, kind things. Practicing good deeds will help a part of our mind to become more kind. A good mind will also help our actions become more kind.
According to a Tuoi Tre article reporting on the difficult situation of Phan Thanh Binh, a needy student from the Vo Van Kiet high school in Phu Yen province, Vietnam, Mr. Tran Van Tinh (Tony Tinh), the IMM Group’s Chairman of the Board of Directors, has decided to help him get through this difficult stage of his life.
Continuing their series of charitable activities, on July 12 2014, the IMM Group granted 200 presents to the poor in Binh Minh district, Vinh Long province, Vietnam.
On a trip coming back to Vinh Long to visit his parents at the beginning of 2013, Mr. Tran Van Tinh (Tony Tinh), the IMM Group’s founder, witnessed such a pitiful situation that he is always moved whenever he mentions it.
The program which granted 50 scholarships supporting needy students in Binh Minh district, Vinh Long province, Vietnam, to take their university entrance exams was the IMM Group’s largest charitable activity in 2012 after many years of the company carrying out programs in this area.
