The “Change the future” scholarship
Covering study costs for children who face hardship yet are rich in determination.
Social responsibility
Corporate social responsibility
Sowing the seeds of knowledge for the next generation
Starting in 2025, IMM Group officially transitions into a non-profit enterprise and commits to contributing at least 50% of its annual profits to the Be Better Foundation – an educational fund dedicated to underprivileged children, with the long-term goal of creating real change for future generations.
Be Better Foundation
An educational fund for children in difficult circumstances
2025
The year IMM Group officially became a non-profit enterprise
50%+
Of annual profits contributed to the Be Better Foundation
03
Core pillars: Scholarships · Mentorship · Caring for lonely elders
Our belief
Why we choose education
There is no investment more sustainable than investing in education – where knowledge, character and the future are sown.
We believe a successful business is measured not only by its profits, but also by what it leaves behind for the community.
For us, every student who is able to stay in school is not merely a life rescued, but an active link in the circle of society. Those children – once educated and properly guided – will come back to help those who follow. A virtuous loop, a society nurtured from within.
Staying in school
Scholarships keep children on their learning path.
Being guided
Mentorship equips them with skills, mindset and experience for life.
Giving back in turn
A virtuous loop – a society nurtured from within.
Be Better Foundation
Three core pillars
The Be Better Foundation was born with a very clear mission:
To help poor but eager-to-learn children go to school, find direction for their future and live a meaningful life.
The Mentorship programme
Walking alongside the children through orientation sessions with entrepreneurs and experts across many fields, giving them the skills, mindset and experience to step into life.
Caring for lonely elders with no family to look after them
No one can change society through an elder already past eighty, yet reaching out to them is a great lesson in gratitude and humanity.
That is how the Be Better Foundation reminds the next generation: however far you go, always remember your roots, honour filial piety and love those who came before.
Helping others also means helping oneself, giving the self and mind a chance to practice compassion and loving through which one can find the transcendent meaning in this life.
Tony Tinh
Founder of Be Better Foundation
Our philosophy
“Serving with genuine value”
For IMM Group, every learning opportunity opened and every life lifted up is living proof of the philosophy of serving with genuine value.
This is not merely a slogan – it is a way of living, an identity and the guiding principle behind every business decision and every social responsibility of IMM. Because we believe that only when a business places people and community at its centre does growth become truly sustainable and worth being proud of.
